Customer Lifetime Value
CLV from average order value, purchase frequency and retention.
yrs
%
Customer lifetime value
$864.00
gross profit per customer
Lifetime revenue
$1,440.00
Annual value
$288.00
Orders in lifetime
18
ShowHide the working
- 1Revenue = $80.00 × 6/yr × 3 yr = $1,440.00
- 2CLV = revenue × 60% margin = $864.00
Formula
CLV = AOV × frequency × lifespan × marginHow it works
The gross profit a typical customer generates over their whole relationship with you — the ceiling on what it's worth paying to acquire one.
Example
An $80 order 6 times a year for 3 years at 60% margin is worth $864.
About the Customer Lifetime Value
CLV from average order value, purchase frequency and retention. It sits in the Business & Sales section of NWS Calc, a free collection of calculators that run entirely in your browser. There is no signup, no paywall and no tracking — open the page, enter your numbers, get an answer.
Frequently asked questions
- Is the Customer Lifetime Value free to use?
- Yes. Every calculator on NWS Calc is completely free, with no signup, no usage limits and no ads.
- Does my data leave my device?
- No. The Customer Lifetime Value runs entirely in your browser using JavaScript. Nothing you type is uploaded, logged or stored on a server.
- Can I use the Customer Lifetime Value on my phone?
- Yes. The page is fully responsive and works in any modern mobile or desktop browser — there is nothing to install.
- What else is in Business & Sales?
- Margins, markup, tax, payroll, discounts and break-even analysis. You can browse the full Business & Sales category for related calculators.